What We Do

Healthcare Publishing and Marketing Experts

Vertical Health is a publisher of premium health properties established in the early days of the Internet.  In addition, we partner with select health publishers to reach a wider audience and produce high quality, comprehensive content for their respective audiences. Our portfolio of in-depth media outlets covers the largest and most important health challenges facing growing populations in the following categories:

  • Chronic Pain. Affecting well over 100 million Americans and costing more than one half trillion dollars each year in healthcare costs and lost productivity
  • Diabetes: Affecting 30+ million Americans and growing at an alarming rate
  • Thyroid Disorders: Impacting more than 20 million Americans, more than half are believed to be unaware of their condition
  • Back and Neck Pain: Impairing the lives of 60%-80% of American adults. This debilitating condition is the second most-cited reason for visiting a physician.
  • Mental Health: Affecting more than 25% of the adult population in America and over 20% of children.
  • Medication Information: The need for timely and accurate information on medications, and how to best access them, faces nearly every American family.

Vertical Health properties provides its readers up-to-date information on, and resources for, managing these complicated and prevalent conditions.


Premium Properties

Diabetes, Thyroid & All Endocrine Conditions


DiabeticLifestyle (DL) is a trusted resource for people living with diabetes: people with prediabetes, type 1 diabetes or type 2 diabetes, as well as their families and caregivers. Full of current and practical content on managing blood glucose levels, taking diabetes medications, exercising, and eating well, DiabeticLifestyle helps patients thrive with diabetes. In addition to the basic information anyone newly diagnosed needs, DL has blogs and lifestyle information contributed by patients living with the condition.

Winners of the coveted James Beard Cookbook Award for the Joslin Diabetes Gourmet Cookbook, Frances Towner Giedt and Bonnie Sanders Polin, PhD founded Diabetic-Lifestyle.com and Diabetic-Recipes.com. In 2010, the two sites became part of the Vertical Health family, and were merged into one site in 2011.

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Diabetes Daily was founded in 2005 by David Edelman and Elizabeth Zabell shortly after Elizabeth was diagnosed with type 1 diabetes at age 23. Moved by the type of support that diabetes bloggers were sharing, David and Elizabeth created a space to enable greater exchange of resources and support. Over the years, Diabetes Daily has grown to include one of the largest diabetes forums, a popular eNewsletter, a blog featuring over a 100 writers, and an extensive recipe collection.

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EndocrineWeb, founded by a group of dedicated physicians in 1997 who were interested in providing patients with accurate, current, and easy-to-understand information about endocrinology, including endocrine diseases (diabetes, thyroid cancer, hyperthyroidism, etc.), treatments, and prevention. Vertical Health acquired EndocrineWeb in 2008 and launched the professional section of the site shortly thereafter. EndocrineWeb Pro seeks to provide endocrinologists and other specialist involved in treating endo-related conditions with important research news, professional society meeting highlights and in-depth reviews of the most interesting topics in the field of endocrinology.

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Diabetes Health

Diabetes Health is the essential resource for people living with diabetes—both newly diagnosed and experienced—as well as the professionals who care for them. We provide balanced expert news and information on living healthfully with diabetes. The site includes cutting-edge editorial coverage of new products, research, treatment options, and meaningful lifestyle issues.

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Pharmacy & Medications


GoodRx helps users find affordable prescriptions.  Prescribers and patients use GoodRx to find up-to-date prescription prices and discounts.  GoodRx has over 4 million unique U.S. visitors a month and has been named by Comscore as a Top 25 Online Health Information by Media Title.  GoodRx is often the number 1 mobile app in the Medical category in the iOS and Android app stores.

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RxWiki enables users to easily locate, rate and share world-class medicines, health news, and financial assistance programs. RxWiki is a leading resource for patients to find both English and Spanish medication education videos. For pharmacists, under the Digital Pharmacist brand, RxWiki also provides digital solutions for independent and specialty pharmacies in an effort to improve engagement and communication with patients.

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Mental Health


Psych Central is the oldest and largest website exclusively focused on mental health. The site was founded by John Grohol, PhD, a visionary who continues to bring vital mental health information and patient assistance to the Internet. Psych Central has been named one of the 50 Best Websites by TIME and has been recognized for its valuable contributions in several major publications from across the country. More than 5 million patients and healthcare professionals access information from Psych Central each month.

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AllPsych Online is one of the largest and most comprehensive psychology websites on the Internet. Inside the site there are over 920 individual, cross-referenced web pages and an estimated 3,000 pages of printed material. AllPsych is referenced by over 100 colleges and universities in 10 countries and receives an average of 3,000 unique visitors and 10,000 page views every day.

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Pain Management & Spine, Back and Neck Pain

PracticalPainManagement.com and Practical Pain Management (Journal)

Practical Pain Management (PPM), the journal, in its 17th year of publication, is the nation’s premier teaching journal for pain practitioners. The mission of PPM is to provide the tools, information, and resources to help healthcare professionals better treat their chronic pain patients. Nearly 45,000 clinicians have requested a subscription to Practical Pain Management and they have come to rely on PPM. It’s not unusual for physicians to call our office directly when they’ve missed an issue or to be sure their subscription is not interrupted due to address changes. These practitioners tell us frequently how much they rely on the journal for timely news and relevant insight on emerging pain-treating techniques, research, medications, and devices and also for advice on how to navigate the ever-shifting landscape of pain management—a complicated field. PPM articles are authored by leading clinicians from across the country and reviewed by our esteemed Editorial Board (comprised of more than 35 highly-regarded experts in the Pain Management area).

PracticalPainManagement.com, the website is the site most frequently visited by healthcare professionals treating chronic pain. The PPM website offers its professional audience updated news and research, professional society meeting highlights, in-depth analysis of important pain topics and nearly 17 years of archived articles from the printed journal. In addition, thousands of professionals frequently access PPM’s opioid calculator at—opioidcalculator.practicalpainmanagement.com—the most reliable and heavily-utilized professional tool for professionals on the Internet. A separate section of the website is written for patients and provides useful information on a variety of chronic pain conditions and symptoms, advice on treatment options and inspiring stories of patients overcoming pain to live their lives in spite of it.

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SpineUniverse was also founded by physicians (in 1999) and is one of the most visited spine-focused sites on the web. The website provides online and offline resources for both spine professionals and patients on a variety of spinal disorders, including osteoarthritis, herniated discs, inflammatory arthritis, osteoporosis, and chronic pain. SpineUniverse demystifies a notoriously intimidating area of the body by helping patients and their families understand back or neck problems with clear, straightforward explanations about the causes of—and treatment for—spine-related problems and conditions.

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National Pain Report

The National Pain Report is one of the leading online news site dedicated to the coverage of chronic pain. The site features the latest developments in the treatment of chronic pain, public policy impacting chronic pain as well commentary from leading pain specialists and columns from chronic pain sufferers. The National Pain Report's goal is to increase public awareness and promote a digital conversation about chronic pain.

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Pain News Network

Pain News Network is a 501(c)(3) non-profit, independent online news source for information and commentary about chronic pain and pain management.  Our mission is to raise awareness about chronic pain, and to connect and educate pain sufferers, caregivers, healthcare providers and the public about the pain experience.

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Audience Engagement & Marketing

Vertical Health’s properties and partners are all premium publishers who reach organic audiences who are drawn to our expert health content. Users gravitate to these sites directly and via search, social media, newsletters, etc. We believe that providing quality content with a solid user-experience is the key to cultivating a loyal and engaged audience.

Vertical Health has coupled this publishing model with best-in-class technology to facilitate premium-targeted advertising and sponsorship opportunities for marketers looking to reach highly motivated patients who initiate their own health research and are effective advocates for their health. The healthcare professionals that come to our sites are similarly engaged and are eager to get information and relevant updates.

We are experts in reaching a uniquely-qualified health audience and offer off-the-shelf and highly-customized programs to assist advertisers in meeting their specific business objectives. From banner ads and market research to virtual product demos, custom publishing projects and native advertising, VH leverages the smartest technologies and premium content to educate, inform and generate powerful engagement.



Vertical Health offers a best-in-class platform designed to surface inventory and deliver advertising that is relevant to the audience and specific to the needs of health advertisers.

Our platform includes contextual algorithms that analyze the content on each page to enable contextual and semantic targeting with pinpoint precision. In addition, Vertical Health has developed unique behavioral and data-targeting methodologies built specifically for health category verticals utilizing 1st and 3rd party data to identify audience characteristics in real-time.

This technology empowers Vertical Health to understand its audience to deliver a solid user experience with relevant messaging from clients who are looking to reach healthcare professionals and patients (in a de-identified HIPAA compliant way). Marketing in the health vertical is unique and Vertical Health has the experience and vertical expertise to balance the needs of users and advertisers.