What We Do

Healthcare Publishing and Marketing Experts

Vertical Health is a publisher of premium health properties established in the early days of the Internet.  In addition, we partner with select health publishers to reach a wider audience and produce high quality, comprehensive content for their respective audiences. Our portfolio of in-depth media outlets covers the largest and most important health challenges facing growing populations in the following categories:

  • Chronic Pain. Affecting well over 100 million Americans and costing more than one half trillion dollars each year in healthcare costs and lost productivity
  • Diabetes: Affecting 30+ million Americans and growing at an alarming rate
  • Thyroid Disorders: Impacting more than 20 million Americans, more than half are believed to be unaware of their condition
  • Back and Neck Pain: Impairing the lives of 60%-80% of American adults. This debilitating condition is the second most-cited reason for visiting a physician.
  • Mental Health: Affecting more than 25% of the adult population in America and over 20% of children.
  • Medication Information: The need for timely and accurate information on medications, and how to best access them, faces nearly every American family.

Vertical Health properties provides its readers up-to-date information on, and resources for, managing these complicated and prevalent conditions.


Premium Properties

Diabetes, Thyroid & All Endocrine Conditions


EndocrineWeb, founded by a group of dedicated physicians in 1997 who were interested in providing patients with accurate, current, and easy-to-understand information about endocrinology, including endocrine diseases (diabetes, thyroid cancer, hyperthyroidism, etc.), treatments, and prevention. Vertical Health acquired EndocrineWeb in 2008 and launched the professional section of the site shortly thereafter. EndocrineWeb Pro seeks to provide endocrinologists and other specialists involved in treating endo-related conditions with important research news, professional society meeting highlights and in-depth reviews of the most interesting topics in the field of endocrinology.

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OnTrack Diabetes

OnTrack Diabetes is full of practical, up-to-date and medically reviewed articles, podcasts, webinars and video on the most effective ways to manage blood glucose, diet, exercise, mental health, and medications in order to thrive with type 1 and type 2 diabetes, and prediabetes. We’re also proud to include the OnTrack Diabetes app as one more tool we offer to help keep people with diabetes on track.

The founders of the site (originally DiabeticLifestyle.com) Frances Towner Giedt and Bonnie Sanders Polin, PhD, are well known in the diabetes space and winners of the coveted James Beard Cookbook Award for the Joslin Diabetes Gourmet Cookbook. The two founded Diabetic-Lifestyle.com and Diabetic-Recipes.com in 1997. In 2010, the two sites became part of the Vertical Health family, and were merged into one site in 2011, which was then rebranded as OnTrack Diabetes in 2017.

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Diabetes Daily

Diabetes Daily was founded in 2005 by David Edelman and Elizabeth Zabell shortly after Elizabeth was diagnosed with type 1 diabetes at age 23. Moved by the type of support that diabetes bloggers were sharing, David and Elizabeth created a space to enable greater exchange of resources and support. Over the years, Diabetes Daily has grown to include one of the largest diabetes forums, a popular eNewsletter, a blog featuring over a 100 writers, and an extensive recipe collection.

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dLife is all about diabetes in real life. Through clear and user-friendly articles, quizzes, slideshows, and recipes, dLife delivers the tools and inspiration to help people eat better and improve their health. This award-winning, veteran, online diabetes resource is full of science-based, trustworthy information designed to promote healthier and happier lives.

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Thyroid Nation

ThyroidNation.com is an independent news and health blog for people interested in creating awareness for thyroid and autoimmune diseases. We author and aggregate health related articles, editorials and, videos that inspire stories of hope, eco-friendly living, love, light and happiness!

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Type 2 Nation

Type 2 Nation® delivers comprehensive information about the technology and science behind current diabetes therapy, and curates the most relevant news for the 25.8 million people in the U.S. living with diabetes. Topics covered include technology-aided treatments and devices for managing diabetes and its complications, the importance of personal data in tracking and treating diabetes, the science behind current diabetes medicine, advances in weight management, and the quest for a possible cure.

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Insulin Nation

Insulin Nation® delivers comprehensive information about the technology and science of diabetes therapy, and curates the best, most relevant news for the 6.5 million people in the US who take insulin – the “Citizens” of Insulin Nation.

Insulin Nation is a digital diabetes news platform that shares the latest information on diabetes research, insulin therapy, and living well with Type 1 diabetes. It provides in-depth reporting on diabetes news and a forum to discuss all aspects of life with Type 1 diabetes. Insulin Nation is published by Self Rx.

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Informacion Sobre Diabetes

Información Sobre La diabetes es una plataforma de noticias digital sobre diabetes  que comparte la información más reciente sobre la investigación de la diabetes y vivir bien con diabetes. Proporciona informes detallados en las noticias sobre diabetes y un foro para discutir todos los aspectos de la vida con la diabetes tipo 1. Es publicado por Self Rx.

Diabetes Information is a digital diabetes news platform that shares the latest information on diabetes research and living well with diabetes. It provides detailed reports on diabetes news and a forum to discuss all aspects of life with type 1 diabetes. It is published by Self Rx.

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Diabetes Self-Management

Established in 1983, Diabetes Self-Management is a publisher of authoritative, reliable health information for the growing number of people with diabetes who want to know more about controlling and managing their diabetes. We publish a bimonthly magazine, a weekly newsletter, a number of books, and a blog. Diabetes Self-Management offers up-to-date and practical “how-to” information on nutrition, exercise, new drugs, medical advances, self-help, and the many other topics people need to know about to stay healthy.

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Practical Diabetology

Practical Diabetology is a professional journal providing busy physicians with straightforward, practical information to enhance the care and treatment they give their diabetes patients. Articles concern all aspects of diabetes and its complications and are designed to be quickly read, easily understood, and readily incorporated into daily practice.

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Diabetic Gourmet Magazine

Since 1995, Diabetic Gourmet Magazine has been a premiere online magazine dedicated to diabetes related health issues as well as diabetic dining and cooking information. Diabetic Gourmet Magazine is composed of original content written and designed by our editorial staff, material created by partners and agencies such as ADA, FDA, CDC, NIDDK, and USDA, and material contributed by seasoned food editors, authors, specialists and journalists. Constantly updated, constantly evolving and constantly focused on living with diabetes.

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The Diabetic News

Since 2001, The Diabetic News has been dedicated to providing reliable, high-quality news, resources, and information about diabetes to millions of people. Whether it’s about an important drug recall or a new therapy or breakthrough, The Diabetic News will keep you well informed and up to date with the latest developments in diabetes related health.

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Pharmacy, Medications, and Immunology


GoodRx helps users find affordable prescriptions.  Prescribers and patients use GoodRx to find up-to-date prescription prices and discounts.  GoodRx has over 6 million unique U.S. visitors a month and has been named by Comscore as a Top 25 Online Health Information by Media Title.  GoodRx is often the number 1 mobile app in the Medical category in the iOS and Android app stores.

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RxWiki enables users to easily locate, rate and share world-class medicines, health news, and financial assistance programs. RxWiki is a leading resource for patients to find both English and Spanish medication education videos. For pharmacists, under the Digital Pharmacist brand, RxWiki also provides digital solutions for independent and specialty pharmacies in an effort to improve engagement and communication with patients.

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Precision Vaccinations

Precision Vaccinations, LLC. (PV) is a Content-as-a-Service publisher of trusted immunization information. PV publishes research-based ​news that is vetted for commercial bias, clinical relevance, and ‘main-street’ comprehension ​by doctors, nurses and pharmacists​.​

Both patients and healthcare providers can trust PV’s content to help reduce over-vaccinations. “Empowering health literacy and building trust in digital media is critical for the public to discern what to believe,” said Donald Hackett, publisher.

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Gluten-Free Living

Gluten-Free Living has been providing over 150,000 readers the most trusted and reliable information about the gluten-free diet and lifestyle since 1995. Gluten-Free Living has a medical advisory board made up of physicians who are experts in treating those with celiac disease and gluten intolerance. Many are also cutting-edge researchers. The dietitian advisory board is made up of registered dietitians who specialize in the gluten-free diet. Gluten-Free Living is a diet and lifestyle publication with an established reputation for extensive and reliable reporting and writing about ingredients, labeling, nutrition, medical research, recipes and more. The editors use their journalism experience and first-hand knowledge of the gluten-free diet to investigate important issues and inspire readers to live an informed, fulfilling gluten-free lifestyle.

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Pain Management & Spine, Back and Neck Pain

PracticalPainManagement and Practical Pain Management (Journal)

Practical Pain Management (PPM), the journal, in its 17th year of publication, is the nation’s premier teaching journal for pain practitioners. The mission of PPM is to provide the tools, information, and resources to help healthcare professionals better treat their chronic pain patients. Nearly 45,000 clinicians have requested a subscription to Practical Pain Management and they have come to rely on PPM. It’s not unusual for physicians to call our office directly when they’ve missed an issue or to be sure their subscription is not interrupted due to address changes. These practitioners tell us frequently how much they rely on the journal for timely news and relevant insight on emerging pain-treating techniques, research, medications, and devices and also for advice on how to navigate the ever-shifting landscape of pain management—a complicated field. PPM articles are authored by leading clinicians from across the country and reviewed by our esteemed Editorial Board (comprised of more than 35 highly-regarded experts in the Pain Management area).

PracticalPainManagement, the website, is the site most frequently visited by healthcare professionals treating chronic pain. The PPM website offers its professional audience updated news and research, professional society meeting highlights, in-depth analysis of important pain topics and nearly 17 years of archived articles from the printed journal. In addition, thousands of professionals frequently access PPM’s opioid calculator at—opioidcalculator.practicalpainmanagement.com—the most reliable and heavily-utilized professional tool for professionals on the Internet. A separate section of the website is written for patients and provides useful information on a variety of chronic pain conditions and symptoms, advice on treatment options and inspiring stories of patients overcoming pain to live their lives in spite of it.

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SpineUniverse was also founded by physicians (in 1999) and is one of the most visited spine-focused sites on the web. The website provides online and offline resources for both spine professionals and patients on a variety of spinal disorders, including osteoarthritis, herniated discs, inflammatory arthritis, osteoporosis, and chronic pain. SpineUniverse demystifies a notoriously intimidating area of the body by helping patients and their families understand back or neck problems with clear, straightforward explanations about the causes of—and treatment for—spine-related problems and conditions.

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National Pain Report

The National Pain Report is one of the leading online news site dedicated to the coverage of chronic pain. The site features the latest developments in the treatment of chronic pain, public policy impacting chronic pain as well commentary from leading pain specialists and columns from chronic pain sufferers. The National Pain Report's goal is to increase public awareness and promote a digital conversation about chronic pain.

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Pain News Network

Pain News Network is a 501(c)(3) non-profit, independent online news source for information and commentary about chronic pain and pain management.  Our mission is to raise awareness about chronic pain, and to connect and educate pain sufferers, caregivers, healthcare providers and the public about the pain experience.

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Learn About Your Pain

Learn about your Pain is an initiative of the U.S. Pain Foundation. The organization created Learn about your Pain to provide individuals a place to go for accurate information about multiple chronic illnesses.

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Pain-Free Living

Pain-Free Living publishes practical and authoritative information that empowers people living with pain to lead happy, healthy lives. Pain-Free Living offers relevant information on pain management, medicines, exercise, nutrition, emotional health, surgical options, and advances in pain treatment. Written by health-care professionals and experienced health writers, the articles are packed with easy-to-understand information and tips that you can use. The editorial advisory board includes top experts in the fields of rheumatology, orthopedics, drug therapy, physical therapy, occupational therapy, mental health, and patient education, and we take great care to ensure that everything we publish is accurate, complete, and up-to-date.

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Mental Health


PsyCom.net, one of the Internet’s oldest websites, is committed to providing only the highest quality mental health information. Launched in the early 1990’s, PsyCom was founded by Dr. Ivan Goldberg, a highly-respected psychiatrist and clinical psychopharmacologist who served on the staff of the National Institute of Mental Health and the Department of Psychiatry of the Columbia-Presbyterian Medical Center.

In its early days, PsyCom served as a discussion group for mental health professionals. It has grown into a thorough resource for a wide variety of mental health conditions, including depression, anxiety, ADHD, biplolar disorder and schizophrenia. The goal: Empower patients and caregivers to better understand their condition and to take an active role in their own care.

In May 2014, Dr. Goldberg was posthumously awarded the Distinguished Service Award by the American Psychiatric Association for his extensive contributions to the treatment of mental health disorders. Psycom.net is proud to further Dr. Goldberg’s vision of empowering both mental health-focused healthcare professionals and their patients.


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Psych Central is the oldest and largest website exclusively focused on mental health. The site was founded by John Grohol, PhD, a visionary who continues to bring vital mental health information and patient assistance to the Internet. Psych Central has been named one of the 50 Best Websites by TIME and has been recognized for its valuable contributions in several major publications from across the country. More than 5 million patients and healthcare professionals access information from Psych Central each month.

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AllPsych Online is one of the largest and most comprehensive psychology websites on the Internet. Inside the site there are over 920 individual, cross-referenced web pages and an estimated 3,000 pages of printed material. AllPsych is referenced by over 100 colleges and universities in 10 countries and receives an average of 3,000 unique visitors and 10,000 page views every day.

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Audience Engagement & Marketing

Vertical Health’s properties and partners are all premium publishers who reach organic audiences who are drawn to our expert health content. Users gravitate to these sites directly and via search, social media, newsletters, etc. We believe that providing quality content with a solid user-experience is the key to cultivating a loyal and engaged audience.

Vertical Health has coupled this publishing model with best-in-class technology to facilitate premium-targeted advertising and sponsorship opportunities for marketers looking to reach highly motivated patients who initiate their own health research and are effective advocates for their health. The healthcare professionals that come to our sites are similarly engaged and are eager to get information and relevant updates.

We are experts in reaching a uniquely-qualified health audience and offer off-the-shelf and highly-customized programs to assist advertisers in meeting their specific business objectives. From banner ads and market research to virtual product demos, custom publishing projects and native advertising, VH leverages the smartest technologies and premium content to educate, inform and generate powerful engagement.



Vertical Health offers a best-in-class platform designed to surface inventory and deliver advertising that is relevant to the audience and specific to the needs of health advertisers.

Our platform includes contextual algorithms that analyze the content on each page to enable contextual and semantic targeting with pinpoint precision. In addition, Vertical Health has developed unique behavioral and data-targeting methodologies built specifically for health category verticals utilizing 1st and 3rd party data to identify audience characteristics in real-time.

This technology empowers Vertical Health to understand its audience to deliver a solid user experience with relevant messaging from clients who are looking to reach healthcare professionals and patients (in a de-identified HIPAA compliant way). Marketing in the health vertical is unique and Vertical Health has the experience and vertical expertise to balance the needs of users and advertisers.